NOS Energy Drink has been named the “Official Energy Drink” of the Black Magic Formula DRIFT Pro Championship presented by BlackVue as part of a multi-year agreement with series. Sponsorship of the series will begin with the 2017 season includes NOS branding, activation, and more beginning at Round 1: Streets of Long Beach in April 2017.
"We are excited to welcome the NOS brand to the Formula DRIFT family,” said Ryan Sage, Vice-President of Formula DRIFT. “We see this sponsorship as a great fit and we are enthusiastic about the opportunities for both parties in the future.”
NOS is also the title sponsor for Chris Forsberg, the reigning three-time Formula DRIFT champion.
“When it comes to brute speed, smoke and lock-to-lock counter steer showmanship, there is no other form of motorsport on Earth like Formula DRIFT,” said Lauren Albano, Senior Brand Manager of NOS Energy Drink.
Albano added that NOS sponsorship of Forsberg has placed them alongside the series since it began. "It doesn’t get any more competition proven than NOS Energy Drink, Chris Forsberg and Formula DRIFT. We are proud to be partnering once again with FD as the Official Energy Drink of Formula DRIFT. Looking forward to the 2017 season!”
Written by Nicole Ellan James